Day Spa-Salon Marketing - 5 Great Promotional Ideas
Promotions are a great way to get your employees involved. Promotions build morale and momentum. Here are just a few more promotional options that you could be implementing. [See Promotions, Promotions - Part 1]
Day Spa-Salon Marketing - 5 Great Promotional Ideas
Day Spa-Salon Marketing - 5 Great Promotional Ideas
Day Spa-Salon Marketing - 5 Great Promotional Ideas
Day Spa-Salon Marketing - 5 Great Promotional Ideas
1. Staff Promotions: Yes, you should constantly promote your staff - to boost morale, bonus hard workers and call client's concentration to your employees' abilities. Staff promotions could comprise incentives, choosing a Stylist of the Month, displaying staff's educational certificates, and featuring a distinct staff member in each newsletter.
As you can see, promotions will tend to overlap one another. A Father's Day theme promotion will also be a Target Group Promotion aimed at men; it may also be a retail Promotion if you're including retail discount. Cross-promoting is an suitable way of face several bases. Just don't try to promote to every group on every level at once. Touch has taught that the more exact a promotion is, the easier it is to gauge the success of it, so you'll know either it's worth doing again.
2. Make-Over Contest: Have clients and possible customers submit photos and letters explaining what they would like to turn about their appearance and why they want to have a makeover. Make your mind up numerous candidates to endure the transformation. Make sure you have a photographer on hand to capture the moments. Tie in your makeover contest with a local talk show. Some possible makeover categories are:
Mothers-to-Be
Working Women
Seasonal
College-to-Career
New Attitude
Over 40 and Fabulous
Sweet Sixteen
Stylish at 60
Mother Daughter
A house Affair
The client receives a free gift item (preferably a retail product) with a required minimum purchase.
3. Purchase With Purchase: Customers are able to buy a special promotional items at reduced savings. Some clubs have used umbrellas, tote bags, and trial sizes of products, gym bags, cosmetic bags, clocks or watches. Make sure your promotional items are every bit as wanted as those the agency shop offers.
4. Free Lipstick Cards: The customer may receive a complementary lipstick with any minimum purchase. The lipstick card is an ideal promotional item to distribute after manufacture a presentation to a group of consumers. Try to keep the minimum purchase to a minimum to create foot traffic for the business. A free lipstick/lipgloss offer entices women to walk into your salon.
5. Yearly Coupon Card: The object of this promotion card is to construct consistent retail traffic. In order for customers to redeem the coupon for the free gift, they must first make a minimum retail (not service) purchase while the month. The base retail purchase requirement is beneficial for two reasons: Once the client starts to enjoy the free gift each month, she becomes accustomed to a puny extra present at the end of each visit. Many clients will budget for their minimum requirement and systematically plan to restock their products monthly so they can take advantage of the coupon offer. It is fun for the client to go home with a puny treasure.
Day Spa-Salon Marketing - 5 Great Promotional Ideas